Sundaze Pop-Up Event Recap: Surfsuits and Superfoods

Hey beautiful souls.

Yesterday, I had the absolute pleasure of attending Sundaze‘s very first pop-up event in Amsterdam, created by my dear friend Manon, the inspiring founder of Sundaze. If you don’t know, Sundaze is a brand dedicated to creating sustainable surf wear for women with the aim to make women feel confident and fabulous in the water. They use eco-friendly materials and practices, making waves toward a greener future while allowing women to express your unique style with vibrant colours and flattering cuts.

As a passionate foodie, I was thrilled to provide healthy snacks for this amazing event: nutritious, plant-based treats to fuel active lifestyles and that are as delicious as they are nourishing.

Highlights of the Sundaze Pop-Up Event

The atmosphere was filled with positive energy and the vibrant spirit of women who love the ocean and care for our planet. It was a day of connection, joy and a celebration of sustainable living. Here’s a little recap of the highlights:

Set Up and Manon’s Inspiring Vision

The event was held in a huge room styled in an industrial chic aesthetic, creating the perfect backdrop for the occasion. It was the first time people could see and try the suits, shirts and accessories in real life. Before this, Sundaze’s collection was only available online, making this event a special experience for everyone. Manon’s dedication to empower women in the surf community shone through every detail of the event.

Community Vibes

The sense of community was heartwarming: Women from all walks of life came together to share their love for surfing, sustainability and healthy living. It was beautiful to see women coming from different parts of the Netherlands, Belgium and Germany to support the event and to browse for a new surf suit or bikini. My personal highlight was to support and spend time with my two friends Manon and Laura who organised and hosted the event and who I met through surfing and travelling a few years ago.

Sustainable Shopping

Guests had the opportunity to try on and purchase Sundaze’s latest collection of surf suits as well as snag pieces from the very first collection. The excitement and enthusiasm were contagious, and it was beautiful to see so many women finding pieces that made them feel both confident and eco-conscious.

Delicious, Healthy Snacks

I had so much fun curating a menu that included a variety of bliss balls and other small bites – each crafted with specific benefits in mind.

  • Vanilla Beetroot Bliss Balls: Stay zen while paddling for the biggest wave of the set. Beetroot is packed with nutrients that improve blood flow to enhance performance, while vanilla has a calming effect. Plus, magnesium from cashew nuts helps regulate cortisol levels, reduce stress, and support menstrual health. These bliss balls are a must-try for any active woman.
  • Golden Immunity Bliss Balls: Feel energised and fight inflammation with turmeric and ginger. These golden bites not only boost your stamina for catching wave after wave but also support digestive health and hormonal balance – both key aspects of Ayurveda.
  • Cocoa Lavender Bliss Balls: Recharge with the power of cocoa and the soothing effects of lavender. These ingredients help reduce stress and support a calm mind – ideal for staying focused while cross-stepping your way to the nose or winding down after an epic sunset surf session with your besties.
  • Chai Spice Banana Bites: Warm your body and soul with chai spices and sweet bananas. These bites are rich in potassium, essential for muscle function and balancing the Vata dosha – especially beneficial while menstruating or after those chilly morning sessions when all you need is a warm hug from within.
  • Super Cycle Peanut Cookies: Specifically designed to support hormonal balance throughout the first two phases (days 1-14) of your cycle. these cookies are made with flaxseeds – rich in omega-3 fatty acids and lignans – which help balance estrogen levels. perfect for keeping you centered and energizsd as you paddle for the perfect wave.
  • Açaí Coco Slices: We all know those serious snack emergencies after a long day of surf, don’t we? These tropical coconut slices got you covered: they provide a quick energy boost and electrolytes to keep you hydrated. Açaí will help your muscles recover and cocoa works as a natural mood booster. Snack problem solved!

Grateful for the Experience

I am so grateful for the opportunity to share my passion and show that healthy eating doesn’t mean sacrificing on taste. As someone who deeply believes in the power of holistic well-being, this event was a beautiful reminder of how interconnected our health, our environment and our communities truly are. Manon’s work with Sundaze is a perfect example of how we can all make a positive impact through our passions and choices.

Thank you to everyone who came out and supported this incredible Pop-up.

Stay balanced and be well, Elina xx